Exploring The College Esports Scene
Esports, or competitive video gaming, is a fast growing sector in media and entertainment. As companies like Amazon, Facebook, Google and Microsoft all have their eyes on the category, marketers would be remiss to ignore it, particularly because the format already reaches millions of eyeballs.
Few people outside of gaming though understand how Esports work. Could this be a new type of entertainment that could compete with traditional sports? West Virginia native Sucharita Kodali, VP, Principal Analyst of Forrester sat down with Josh Steger, the director of West Virginia University’s Esport’s program, who generously gives a 101 on the topic. SEE VIDEO INTERVIEW HERE.