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YNST (You’re Not Seeing Things) is a fervent media outlet dedicated to amplifying the unseen creative voices and stories of Appalachia’s arts and culture. Through their digital content and quarterly magazine YNST captures the region’s vital storytellers, unique designers, impactful photographers, dynamic artists and underrepresented perspectives. Their work highlights the colorful, contemporary side of the region and offers emerging creative professionals an unparalleled platform to broadcast their work.

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Adam Payne

Co-Founder & Editor in Chief

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Kasey Lettrich

Co-Founder & Executive Director